SEO for SaaS & Startups That Want More Demos (Not Just More Traffic)

If you’re building something good, SEO should be your quiet growth engine — the channel that brings in leads while you sleep and compounds over time.

I help SaaS, startups, and modern brands grow organic visibility and pipeline through SEO that’s equal parts strategy + execution + content that matches buyer intent.

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What You’ll Get (The Stuff That Actually Moves Rankings + Revenue)

1) SEO Strategy Built Around How People Buy SaaS

Ranking for “what is X” is cool. Ranking for “X pricing”, “X alternative”, and “best X for teams” is what pays the bills.

Includes:

• Keyword research mapped to funnel stages (problem → comparison → decision)
  
• Competitor gap analysis (where they’re winning, where you can steal market share)
  
• Site + content structure that supports product-led growth
  
• A prioritised roadmap (quick wins + compounding wins)
  

2) On-Page SEO That Makes Every Page Earn Its Spot

Most SaaS sites have great design… and weak intent matching. I tighten the story so Google understands it and humans act on it.

Includes:

• Page titles, meta, headings (H1–H3), and content structure
  
• Internal linking that supports topic clusters and conversions
  
• Landing page + service page optimisation
  
• Conversion-focused copy upgrades (without ruining your brand voice)
  

3) Technical SEO That Stops You Bleeding Rankings

If your site is slow, messy, duplicated, or hard to crawl, you’re basically making Google work overtime (and it won’t).

Includes:

• Crawl/indexation checks and fixes
  
• Speed + Core Web Vitals improvements (practical changes, not fluff)
  
• Redirects, canonicals, broken links, duplicate content cleanup
  
• Sitemap/robots sanity check
  
• Tracking alignment (so we measure what matters)
  

4) Content That Ranks and Doesn’t Sound Like a LinkedIn Bot

You don’t need 200 blogs. You need a content system built around what your ICP searches before they buy.

Includes:

• High-intent pages (alternatives, comparisons, use cases)
  
• SEO blog clusters that build authority (and support product pages)
  
• Refreshes of existing pages stuck on page 2
  
• Clear briefs + execution (I can write it or lead it)
  

Who This Is For

This is a fit if you’re:

• a SaaS/startup with a clear product and a serious growth mindset
  
• targeting Australia, Europe, or both
  
• tired of agencies selling jargon instead of outcomes
  
• ready to build compounding inbound, not just “campaign spikes”
  

Not a fit if you want instant results, guaranteed #1 rankings, or “SEO” that’s basically just adding keywords to a page.

How We Work (Simple + Transparent)

Step 1 — Fit Check (free, quick)
A short look at your site + goals. I’ll tell you if SEO is a smart move right now.

Step 2 — Strategy + Roadmap
Clear plan: what we’re targeting, what we’re fixing, what we’re building.

Step 3 — Execution
I implement changes (or work with your dev/designer), build pages/content, and track results.

Step 4 — Grow + Iterate
We double down on what’s working and keep building momentum.

Typical Outcomes

• more qualified organic traffic (the right searches, not random ones)
  
• stronger rankings for high-intent keywords
  
• more demos / enquiries / pipeline from search
  
• clearer messaging that improves conversion across the site
  
• an inbound channel that compounds instead of resetting each month
  

Packages (Premium + Clear)

Option A: SEO Foundations (One-Off)

For SaaS/startups that need a clean baseline + plan.

• Technical + content audit
  
• Keyword + competitor research
  
• Prioritised roadmap
  
• Quick-win fixes
  

Option B: SEO Growth (Monthly)

For consistent momentum (best long-term ROI).

• Ongoing optimisation (technical + on-page)
  
• Content planning + production
  
• Internal linking + performance tuning
  
• Monthly reporting focused on pipeline metrics
  

Option C: High-Intent Page Build (Project)

For fast improvements in conversion SEO.

• 2–6 high-intent pages (use cases, comparisons, alternatives)
  
• Copy + structure + internal linking
  
• On-page + technical alignment
  
• Launch support + measurement setup
  

Tell me what you sell, who you sell to, and where you want to rank — I’ll recommend the best option.

FAQs 

How long does SEO take for SaaS?
Early movement usually in 4–8 weeks. Meaningful results typically 3–6 months. Competitive categories take longer, but compounding is the point.

Do you focus on demos/signups or just rankings?
Pipeline first. Rankings are only useful if they bring the right intent and convert.

Can you help with Australia + Europe targeting?
Yep. We can structure pages by region, language, and intent — without creating duplicate-content chaos.

Do you do SEO for Spanish markets too?
Yes — especially for Spain-focused targeting. We’ll structure content properly for multilingual/region targeting if that’s the play.

Do we need to blog constantly?
Not constantly — strategically. High-intent pages + a focused cluster beats “weekly blogs for the sake of it”.

Do you work with dev teams?
All the time. I’m used to moving between designers, devs, founders, and marketing teams without drama.

Let’s build an SEO engine for your SaaS.

Drop your details + what you’re trying to achieve and I’ll come back with next steps + a rough recommendation.

Enquire Now

Growth Marketing for SaaS & Startups
(Strategy + Execution)

Growth marketing isn’t “post more” or “run ads and pray”. It’s building a system that creates demand, captures it, and converts it — consistently.

I work with SaaS, startups, and modern brands to build growth foundations and run smart, focused marketing that drives pipeline, demos, and revenue.

Enquire about Growth Marketing

What I Do (Growth Marketing, Done Properly)

1) Positioning + Messaging (The Growth Multiplier)

If your positioning is fuzzy, everything costs more — ads, sales calls, content, all of it. We tighten the message so people understand the value fast.

Includes:

• Ideal customer clarity (ICP) + problem framing
  
• Value prop + messaging pillars
  
• Competitive differentiation (what you own, what you ignore)
  
• Website story cleanup (so it converts, not just looks good)
  

2) Demand Generation (Create Interest, Don’t Chase It)

Demand gen is about earning attention over time — and making it easy for the right people to take the next step.

Includes:

• Channel strategy (what’s worth doing now)
  
• Campaign planning (offers, angles, launches)
  
• Content system ​(not random posting)
  
• Distribution plan (so content actually gets seen)
  

3) Conversion Optimisation (Turn Attention Into Action)

Traffic is pointless if your site doesn’t convert. This is where growth marketing becomes real.

Includes:

• Landing page structure + copy improvements
  
• Funnel mapping (awareness → consideration → decision)
  
• CTA and form/email flow tweaks
  
• Clear measurement of enquiries/demos (not just clicks)
  

4) Content That Compounds (Not Content That Fills Space)

The goal is content that builds trust, ranks, supports sales, and makes your brand feel premium.

Includes:

• Website pages (home, product, use cases, services)
  
• LinkedIn thought leadership (founder/brand voice)
  
• SEO-aligned content (so it compounds over time)
  
• Case study storytelling (even if you’re early-stage)
  

5) Performance Marketing Support (When the Timing’s Right)

Paid is rocket fuel — but only when the foundations are solid. If your message or offer is off, paid just burns money faster.

Includes:

• Paid strategy and funnel alignment
  
• Ad messaging direction (angles that convert)
  
• Landing page support for paid traffic
  
• Practical reporting and iteration
  

Who This Is For

This is a fit if you’re:

• SaaS/startup/modern brand with a clear product and ambition
  
• ready to build a repeatable growth system
  
• sick of fluff, jargon, and “monthly retainers” with no outcomes
  
• keen for someone who can think + do
  

Not a fit if you want overnight hacks or “set and forget” marketing.

How We Work (Simple and Calm)

Step 1 — Fit Check
Quick chat to understand your product, audience, and what’s currently blocking growth.

Step 2 — Growth Plan
Clear priorities: message, funnel, channels, content, conversion.

Step 3 — Execution
I implement changes and build assets (or work alongside your team).

Step 4 — Iterate + Scale
We refine based on what’s working and keep compounding the wins.

Packages (Growth Marketing Options)

Option A: Growth Foundations (One-Off)

Best if you need clarity + direction.

• Positioning + messaging upgrade
  
• Funnel + channel strategy
  
• Website/landing page recommendations
  
• 30–60 day growth roadmap
  

Option B: Fractional Growth Marketing (Monthly)

Best if you want ongoing momentum.

• Strategy + execution support
• Content + distribution guidance
  
• Conversion optimisation
  
• Campaign planning + monthly review
  

Option C: Launch / Campaign Sprint (Project)

Best for launches, new offers, or growth pushes.

• Offer + messaging + creative direction
  
• Landing page build + content rollout
  
• Measurement + iteration loop
  

Tell me your product, your audience, and your growth goal — I’ll recommend the best fit.

FAQs

What’s the difference between growth marketing and “normal marketing”?
Growth marketing is more full-funnel and conversion-driven. It’s focused on systems, experimentation, and measurable outcomes — not just awareness.

Do you only work with SaaS?
SaaS is a sweet spot, but I also work with “cool companies” selling modern products/services — especially where brand + conversion matter.

Can you help with Australia + Europe targeting?
Yep. We can tailor messaging and pages by region without making your site messy or duplicated.

Do you do SEO as part of growth marketing?
Yes — SEO and content are often part of the compounding layer. If SEO is the main priority, there’s a dedicated SEO service page too.

Do I need ads for growth marketing?
Not always. Paid helps when your message is clear and your funnel converts. Otherwise it’s just expensive feedback.

How quickly will I see results?
Depends on your starting point. Conversion and messaging wins can land quickly. Content/SEO compounds over months. The goal is both: fast wins + long-term growth.

Ready to build a growth system that compounds?

Use the enquiry form and I’ll come back with next steps and a recommended approach.

Enquire about Growth Marketing

Branding & Logo Design That Looks Good — and Works

Branding isn’t just a logo. It’s how people feel about your business after 10 seconds on your site, one glance at your Instagram, or one recommendation from a mate.

I design logos and brand identities that help businesses look confident, consistent, and instantly recognisable — whether you’re launching something new, levelling up, or cleaning up a brand that’s outgrown its old look

Enquire about Branding

What I Can Help With

1) Logo Design (For Brands That Want to Look Legit)

A good logo should be:

• simple enough to remember
  
• distinctive enough to stand out
  
• flexible enough to work everywhere (website, socials, merch, favicon, etc.)
  

Includes:

• multiple logo concepts + refinement
  
• responsive logo versions (full / icon / wordmark)
  
• colour variations (light/dark/mono)
  
• export files for real-world use (not just a PNG and good luck)
  

2) Brand Identity (The Full “Look + Feel” System)

This is where you go from “a logo” to “a brand”.

Includes:

• colour palette + typography
  
• visual style (layout, spacing, graphic elements)
  
• imagery direction (photos/illustration vibe)
  
• basic brand guidelines (so it stays consistent)
  

3) Brand Refresh / Rebrand (Upgrade Without Losing What Works)

Sometimes you don’t need a full reinvention — you need a smarter, cleaner version of what you already have.

Includes:

• visual audit (what’s working / what’s not)
  
• updated logo + identity system
  
• rollout-ready assets
  
• guidance on applying it across key touchpoints
  

4) Brand Assets (The Stuff You Actually Use)

If you’re sick of reinventing the wheel every time you make a post or slide deck, this fixes that.

Includes:

• social templates
  
• pitch deck / proposal design
  
• business cards / stationery
  
• website design direction (or handoff to a dev/designer)
  

Who This Is For

This is for:

• founders launching a new business
  
• growing brands that want to look more premium
  
• anyone who wants their visuals to feel consistent and intentional
  
• businesses who want branding that’s modern, clean, and usable (not artsy for the sake of it)
  

If you want a logo that looks like it was made in 2009 with bevel effects and three gradients… I’m probably not your guy 😅

My Process (Simple + No Drama)

Step 1 — Quick discovery

We align on what you do, who you’re for, and the vibe you want to give off.

Step 2 — Direction

I’ll share a design direction (style, references, mood) so we’re aiming at the same target.

Step 3 — Concepts

You’ll get initial logo/identity concepts with clear reasoning behind each.

Step 4 — Refinement

We refine the best route until it feels right and works everywhere.

Step 5 — Delivery

You get a tidy set of final files + guidelines so you can actually use the brand properly.

What You’ll Walk Away With

• a logo you’re proud to put on the website
  
• an identity that looks consistent everywhere
  
• brand assets that make marketing easier
  
• a design system you can keep building on
  

Branding Packages (Clear Options)

Option A: Logo Essentials

For new businesses that need a strong start.

• logo concepts + refinement
  
• final logo suite (primary, secondary, icon)
  
• export pack (web + print)
  

Option B: Brand Identity (Most Popular)

For brands that want the full system.

• logo + brand identity system
  
• colours + typography + visual elements
  
• brand guidelines
  
• core templates (social or doc)
  

Option C: Rebrand / Refresh (Project)

For businesses levelling up their look.

• visual audit + direction
  
• updated logo + identity
  
• rollout assets + guidance
  

Tell me what you do and where the brand will live (website/social/print) — I’ll recommend the right package.

FAQs

How long does branding usually take?
Most projects run 2–6 weeks depending on scope and feedback cycles.

Do you only do logos or full branding too?
Both. If you want consistency across everything, identity is the move.

What do you need from me to start?
A short brief: what you do, who you’re for, and 3–5 brands you like (even if they’re not in your industry).

How many concepts do you provide?
Enough to explore options without drowning you. The goal is fast clarity, not endless choice.

Will I get all the files I need?
Yes — proper formats for web + print (SVG/PDF/PNG/JPG), plus variations.

Can you help apply the brand to my website or socials?
Yep. I can supply assets/templates and/or guide the rollout.

Want branding that feels premium, modern, and actually usable?

Send an enquiry and I’ll come back with next steps and a recommended approach.

Enquire about Branding

Graphic Design That Makes Your Brand Look Sharp (Everywhere)

Graphic design is the stuff people actually see day-to-day — your social posts, ads, pitch deck, brochures, slides, banners, website graphics, PDFs… all of it.

I create clean, premium graphic design that helps your business look consistent, professional, and easy to trust — whether you need a one-off project or someone you can call on regularly.

Enquire about Graphic Design

What I Can Design (Common Requests)

1) Social Media + Content Design

For brands that want posts that actually look intentional.

• social post templates
  
• carousels
  
• story designs
  
• content series branding
  
• highlight covers + profile assets
  

2) Marketing Collateral

The assets that support sales and make marketing smoother.

• one-pagers + capability statements
  
• brochures + flyers
  
• lead magnets (PDF guides, checklists)
  
• email graphics
  
• banners + display ads
  

3) Presentations + Pitch Decks

Make your slides feel premium and easier to follow.

• pitch decks
  
• sales decks
  
• investor decks (visual polish + structure support)
• internal presentations + training decks
• keynote layouts
  

4) Digital Design Assets

For websites, product launches, and campaigns.

• landing page graphics (handoff-ready)
  
• icons + illustrations (simple, brand-fit)
  
• infographics
  
• UI-style visuals for product marketing
  
• headers + hero sections
  

5) Print Design

If it’s going to be printed, it needs to be built properly.

• signage + posters
  
• menus
  
• packaging layouts (simple to complex)
  
• stationery
  
• event collateral
  

Who This Is For

Graphic design is a fit if you:

• want design that looks premium without being “over-designed”
  
• need consistent visuals across marketing and sales
  
• are tired of Canva chaos and mismatched assets
  
• want a designer who can work fast and keep things on-brand
  

Whether you’re a solo founder, a growing team, or an established business — if you need great design, I’ve got you.

How We Work (Smooth + Efficient)

Step 1 — Brief (quick, not painful)

You tell me:

• what the asset is for
  
• where it will be used
  
• any key content (or I can help structure it)
  
• brand assets (logo, colours, fonts), if you have them
  

Step 2 — First design pass

You get a clean first version that’s already close — not a rough draft.

Step 3 — Refine

We tighten details, layout, copy hierarchy, and get it ready for the real world.

Step 4 — Delivery

You receive final files in the formats you actually need (web + print), and editable versions where relevant.

What You’ll Get

• design that feels consistent with your brand
  
• assets that are practical and ready to use
  
• clean layout and hierarchy (so people actually read it)
  
• fast turnaround and clear communication
  

Ways to Work Together

Option A: One-Off Project

Perfect for a deck, a PDF, a campaign set, a brochure, etc.

Option B: Design Support (Monthly)

Best if you need design help regularly and want consistency.

• a predictable monthly allocation
  
• faster turnaround
  
• ongoing brand consistency
  

Option C: Template Build

For teams who want to move faster internally.

• social templates
  
• deck templates
  
• document templates (one-pagers, proposals, etc.)
  
• simple mini style guide included
  

Send me what you need designed and when you need it — I’ll suggest the best option.

FAQs

Can you work with my existing brand?
Yes. I can design within your current system and make everything look consistent.

What if I don’t have brand guidelines?
No stress. We can work with what you have — or I can create a lightweight mini-system so designs don’t feel random.

What tools do you use?
Whatever suits the job — typically professional design tools, and I can also deliver Canva templates if you need your team to edit things easily.

How fast is turnaround?
Depends on scope, but most assets move quickly once the brief is clear.

Do you do both digital and print?
Yep — and I’ll supply proper print-ready files when needed.

Can you help with copy too?
If you’ve got rough content, I can help structure it so it reads cleanly and fits the design.

Need design that looks premium and gets used?

Send an enquiry with what you need (even if it’s messy) and I’ll come back with next steps.

Enquire about Graphic Design