SEO for SaaS & Startups That Want More Demos (Not Just More Traffic)

If you’re building something good, SEO should be your quiet growth engine — the channel that brings in leads while you sleep and compounds over time.

I help SaaS, startups, and modern brands grow organic visibility and pipeline through SEO that’s equal parts strategy + execution + content that matches buyer intent.

Enquire Now

Cheesy corporate stock photo of a marketer in a suit pretending to be a wizard, holding a laptop like a spellbook, dramatically “casting” glowing upward arrows and magnifying glass icons into the air. Overly excited smile, staged office background, overly bright lighting, shallow depth of field, slightly uncanny AI stock photo vibe, wide banner composition, no text, no logos.

What You’ll Get (The Stuff That Actually Moves Rankings + Revenue)

1) SEO Strategy Built Around How People Buy SaaS

Ranking for “what is X” is cool. Ranking for “X pricing”, “X alternative”, and “best X for teams” is what pays the bills.

Includes:

Keyword research mapped to funnel stages (problem → comparison → decision)
Competitor gap analysis (where they’re winning, where you can steal market share)
Site + content structure that supports product-led growth
A prioritised roadmap (quick wins + compounding wins)

2) On-Page SEO That Makes Every Page Earn Its Spot

Most SaaS sites have great design… and weak intent matching. I tighten the story so Google understands it and humans act on it.

Includes:

Page titles, meta, headings (H1–H3), and content structure
Internal linking that supports topic clusters and conversions
Landing page + service page optimisation
Conversion-focused copy upgrades (without ruining your brand voice)

3) Technical SEO That Stops You Bleeding Rankings

If your site is slow, messy, duplicated, or hard to crawl, you’re basically making Google work overtime (and it won’t).

Includes:

Crawl/indexation checks and fixes
Speed + Core Web Vitals improvements (practical changes, not fluff)
Redirects, canonicals, broken links, duplicate content cleanup
Sitemap/robots sanity check
Tracking alignment (so we measure what matters)

4) Content That Ranks and Doesn’t Sound Like a LinkedIn Bot

You don’t need 200 blogs. You need a content system built around what your ICP searches before they buy.

Includes:

High-intent pages (alternatives, comparisons, use cases)
SEO blog clusters that build authority (and support product pages)
Refreshes of existing pages stuck on page 2
Clear briefs + execution (I can write it or lead it)

Who This Is For

This is a fit if you’re:

a SaaS/startup with a clear product and a serious growth mindset
targeting Australia, Europe, or both
tired of agencies selling jargon instead of outcomes
ready to build compounding inbound, not just “campaign spikes”

Not a fit if you want instant results, guaranteed #1 rankings, or “SEO” that’s basically just adding keywords to a page.

How We Work (Simple + Transparent)

Step 1 — Fit Check (free, quick)
A short look at your site + goals. I’ll tell you if SEO is a smart move right now.

Step 2 — Strategy + Roadmap
Clear plan: what we’re targeting, what we’re fixing, what we’re building.

Step 3 — Execution
I implement changes (or work with your dev/designer), build pages/content, and track results.

Step 4 — Grow + Iterate
We double down on what’s working and keep building momentum.

Typical Outcomes

more qualified organic traffic (the right searches, not random ones)
stronger rankings for high-intent keywords
more demos / enquiries / pipeline from search
clearer messaging that improves conversion across the site
an inbound channel that compounds instead of resetting each month

Packages (Premium + Clear)

Option A: SEO Foundations (One-Off)

For SaaS/startups that need a clean baseline + plan.

Technical + content audit
Keyword + competitor research
Prioritised roadmap
Quick-win fixes

Option B: SEO Growth (Monthly)

For consistent momentum (best long-term ROI).

Ongoing optimisation (technical + on-page)
Content planning + production
Internal linking + performance tuning
Monthly reporting focused on pipeline metrics

Option C: High-Intent Page Build (Project)

For fast improvements in conversion SEO.

2–6 high-intent pages (use cases, comparisons, alternatives)
Copy + structure + internal linking
On-page + technical alignment
Launch support + measurement setup

Tell me what you sell, who you sell to, and where you want to rank — I’ll recommend the best option.

Intentionally awkward stock photo of office workers wearing construction helmets in a modern office, using toy pickaxes to “mine” keywords from a giant foam rock labeled with blank shapes (no readable text). One person points at a chart with nonsense graphs (no words). Overlit, cheesy corporate vibe, slightly uncanny hands, wide banner crop, no text, no logos.

FAQs

How long does SEO take for SaaS?
Early movement usually in 4–8 weeks. Meaningful results typically 3–6 months. Competitive categories take longer, but compounding is the point.

Do you focus on demos/signups or just rankings?
Pipeline first. Rankings are only useful if they bring the right intent and convert.

Can you help with Australia + Europe targeting?
Yep. We can structure pages by region, language, and intent — without creating duplicate-content chaos.

Do you do SEO for Spanish markets too?
Yes — especially for Spain-focused targeting. We’ll structure content properly for multilingual/region targeting if that’s the play.

Do we need to blog constantly?
Not constantly — strategically. High-intent pages + a focused cluster beats “weekly blogs for the sake of it”.

Do you work with dev teams?
All the time. I’m used to moving between designers, devs, founders, and marketing teams without drama.

Let’s build an SEO engine for your SaaS.

Drop your details + what you’re trying to achieve and I’ll come back with next steps + a rough recommendation.

Enquire Now