Mitch Chadban

Branding & Logo Design That Looks Good — and Works


Branding isn’t just a logo. It’s how people feel about your business after 10 seconds on your site, one glance at your Instagram, or one recommendation from a mate.

I design logos and brand identities that help businesses look confident, consistent, and instantly recognisable — whether you’re launching something new, levelling up, or cleaning up a brand that’s outgrown its old look

Enquire about Branding

 
Cheesy corporate stock photo of a dramatic “logo reveal” moment: a designer pulls a velvet curtain off a blank white board as if unveiling a masterpiece, while coworkers clap wildly. Everyone looks suspiciously delighted. Bright studio lighting, staged, slightly uncanny AI stock photo, wide banner composition, no text, no logos.

What I Can Help With

1) Logo Design (For Brands That Want to Look Legit)

A good logo should be:
  • simple enough to remember
  • distinctive enough to stand out
  • flexible enough to work everywhere (website, socials, merch, favicon, etc.)

Includes:
  • multiple logo concepts + refinement
  • responsive logo versions (full / icon / wordmark)
  • colour variations (light/dark/mono)
  • export files for real-world use (not just a PNG and good luck)

2) Brand Identity (The Full “Look + Feel” System)

This is where you go from “a logo” to “a brand”.

Includes:
  • colour palette + typography
  • visual style (layout, spacing, graphic elements)
  • imagery direction (photos/illustration vibe)
  • basic brand guidelines (so it stays consistent)

3) Brand Refresh / Rebrand (Upgrade Without Losing What Works)

Sometimes you don’t need a full reinvention — you need a smarter, cleaner version of what you already have.

Includes:
  • visual audit (what’s working / what’s not)
  • updated logo + identity system
  • rollout-ready assets
  • guidance on applying it across key touchpoints

4) Brand Assets (The Stuff You Actually Use)

If you’re sick of reinventing the wheel every time you make a post or slide deck, this fixes that.

Includes:
  • social templates
  • pitch deck / proposal design
  • business cards / stationery
  • website design direction (or handoff to a dev/designer)



Who This Is For


This is for:
  • founders launching a new business
  • growing brands that want to look more premium
  • anyone who wants their visuals to feel consistent and intentional
  • businesses who want branding that’s modern, clean, and usable (not artsy for the sake of it)

If you want a logo that looks like it was made in 2009 with bevel effects and three gradients… I’m probably not your guy 😅



My Process (Simple + No Drama)

Step 1 — Quick discovery

We align on what you do, who you’re for, and the vibe you want to give off.

Step 2 — Direction

I’ll share a design direction (style, references, mood) so we’re aiming at the same target.

Step 3 — Concepts

You’ll get initial logo/identity concepts with clear reasoning behind each.

Step 4 — Refinement

We refine the best route until it feels right and works everywhere.

Step 5 — Delivery

You get a tidy set of final files + guidelines so you can actually use the brand properly.



What You’ll Walk Away With

  • a logo you’re proud to put on the website
  • an identity that looks consistent everywhere
  • brand assets that make marketing easier
  • a design system you can keep building on



Branding Packages (Clear Options)

Option A: Logo Essentials

For new businesses that need a strong start.
  • logo concepts + refinement
  • final logo suite (primary, secondary, icon)
  • export pack (web + print)

Option B: Brand Identity (Most Popular)

For brands that want the full system.
  • logo + brand identity system
  • colours + typography + visual elements
  • brand guidelines
  • core templates (social or doc)

Option C: Rebrand / Refresh (Project)

For businesses levelling up their look.
  • visual audit + direction
  • updated logo + identity
  • rollout assets + guidance

Tell me what you do and where the brand will live (website/social/print) — I’ll recommend the right package.

Awkward stock photo of a serious “brand consistency officer” in a suit holding a giant colour palette fan and a magnifying glass, inspecting mismatched sticky notes and random icons on a wall. The wall has shapes and colour blocks but no readable words. Overlit, corporate, mildly absurd, slightly uncanny AI vibe, wide banner crop, no text, no logos.

FAQs


How long does branding usually take?
Most projects run 2–6 weeks depending on scope and feedback cycles.

Do you only do logos or full branding too?
Both. If you want consistency across everything, identity is the move.

What do you need from me to start?
A short brief: what you do, who you’re for, and 3–5 brands you like (even if they’re not in your industry).

How many concepts do you provide?
Enough to explore options without drowning you. The goal is fast clarity, not endless choice.

Will I get all the files I need?
Yes — proper formats for web + print (SVG/PDF/PNG/JPG), plus variations.

Can you help apply the brand to my website or socials?
Yep. I can supply assets/templates and/or guide the rollout.



Want branding that feels premium, modern, and actually usable?

Send an enquiry and I’ll come back with next steps and a recommended approach.

Enquire about Branding



My Work ︎︎︎