Creative direction and branding design for Paragon Building Management. A logo is a visual representation of the company’s brand. It is the first impression people will get of the company and should be created carefully to reflect what the company stands for, who they are and what they do. The goal of this project was to achieve something creative while reflecting a high level of professionalism and the quality service offered by Paragon to its clients. They have used the logo across a number of digital touchpoints, cars, uniforms, and printed collateral.