Karl Jacobs
A small apparel collection created for American Twitch streamer and YouTuber Karl Jacobs, built around playful mini golf-themed illustrations for screen-printed dark tees.
Karl Jacobs was a small apparel project centred around a mini golf theme, created for screen printing across a range of dark tees. The brief called for illustrations that felt playful, graphic, and immediately wearable, while still carrying enough character to connect with Karl Jacobs’ audience.
The creative direction focused on making the artwork feel fun, bold, and collection-ready rather than overly complex. The result was a set of illustrations designed to work cleanly in print while still feeling distinctive and tied to the concept.