MonoDuo
Branding elements and promotional assets created for MonoDuo Music and Arts Festival, a launch-year festival project presented by Palace and Lake Macquarie City Council.
MonoDuo Music and Arts Festival was a launch-year festival project developed with Palace and Lake Macquarie City Council. The brief involved creating core branding elements and a full range of promotional material, including posters, banners, artist tiles, and video assets.
The festival takes place in Speers Point Park on the lake, which gave the project a strong environmental and atmospheric context. The visual direction was built around the contrast between the industrial edge of techno music and the organic beauty of the surrounding landscape.
The resulting identity aimed to feel striking, contemporary, and location-aware, helping establish a memorable look and feel for the festival’s first year across both digital and physical campaign touchpoints.