Custom Illustration Services for Brands, Bands & Campaigns — Australia
Mitch Chadban is an Australian illustrator and designer creating custom commercial illustration for brand campaigns, music releases, merch, packaging, and corporate communications. Based in Australia and working with clients nationally, Mitch produces illustration that is recognisable, ownable, and built for the real world — print, digital, and everything in between.If your brand (or band) needs visuals with personality — not stock imagery, not AI slop — this is the place.
Enquire about Illustration
What Custom Illustration Is Used For
Custom illustration gives brands and artists a signature visual identity that is theirs alone. Unlike stock imagery or AI-generated visuals, commissioned illustration is built around your specific brief, audience, and use-case. Common applications include campaign hero imagery, merch and apparel graphics, product packaging, gig posters, album artwork, website and landing page visuals, social content, and internal communications.The right illustration does three things: it creates recognition, communicates personality, and holds attention longer than a photo ever could.
Illustration Services
Band & Music Illustration
Illustration for releases, tours, and merch that people actually want to own. This includes gig posters and tour artwork, album and single cover illustration, merch graphics for tees, hoodies, and stickers, and social content and promo assets. Music illustration works best when the visual has its own personality — something that extends the sound into a look.Brand & Campaign Illustration
When a campaign needs a distinctive visual language that doesn't look like every other brand in the category. Services include campaign hero illustrations, website and landing page illustration, social content series, ad creative and digital banners. Brand illustration is particularly effective for businesses that want to own a visual style across multiple touchpoints rather than swapping stock images every season.Corporate Illustration
Corporate illustration doesn't have to be boring. Clear, considered illustration makes internal communications more human, simplifies complex information, and gives presentations and events a more considered look. This covers internal comms visuals, training and explainer graphics, icon sets and spot illustrations, and event collateral and presentation graphics.Packaging & Product Illustration
Packaging illustration for brands that need shelf presence or scroll-stopping energy. This includes full label artwork, packaging illustration, product story visuals, and limited edition collab artwork. Good packaging illustration earns its keep — it works at thumbnail size, at shelf scale, and everywhere in between.Custom Portraits & Pet Portraits
For personal commissions — gifts, keepsakes, or because your dog deserves art on the wall — Mitch also offers custom portrait and pet portrait commissions.How the Illustration Process Works
The process is straightforward and built around not wasting your time.Step 1 — Brief
You share what you need: what it's for, where it will be used (print, digital, or both), any style references, your deadline, and format requirements. The more specific the better — vague briefs produce vague work.
Step 2 — Direction & Sketch
A rough concept direction is shared before any detailed work starts. This is where we align on composition, tone, and approach — so there are no surprises at the end.
Step 3 — Final Artwork
The illustration is refined and delivered in production-ready formats. You get files that actually work in the real world — not just something that looks good on screen.
Step 4 — Handover
Final delivery includes web and print formats, and source/editable files if needed. Clear, clean, no drama.
Illustration Packages
Option A — Single IllustrationOne piece, built for a specific use-case: a gig poster, hero image, merch graphic, or campaign visual. Best for one-off projects with a clear brief and defined output.
Option B — Illustration Set
Multiple pieces in a consistent style — best for campaigns, merch drops, or content series where visual cohesion across formats matters. Includes format variations.
Option C — Ongoing Illustration Support
For brands that need regular illustration and want a consistent style across everything they produce — without briefing a new illustrator every time.
Tell me what you're building and where it will live. I'll recommend the right approach and be upfront about what's possible within your timeline.
Why Commission Custom Illustration Instead of Using Stock or AI?
Stock imagery is recognisable as stock. AI-generated images are increasingly recognisable as AI. Custom illustration is the only visual option that is genuinely yours — built to your brief, aligned to your brand, and impossible to reverse-image-search back to a library.For brands in competitive categories — food and beverage, music, lifestyle, corporate comms — custom illustration is one of the most durable visual investments available. It scales from a sticker to a billboard without losing quality. It works on merch. It works in digital. It compounds over time as the style becomes recognisable.
Frequently Asked Questions — Custom Illustration Services
What does a custom illustration service in Australia typically include?
A custom illustration service covers the full process from brief through to production-ready artwork. This includes concept direction, rough sketches for alignment, refined final artwork, and delivery in the correct formats for your intended use — web, print, or both. Mitch Chadban offers illustration services across all of these stages for clients across Australia.How much does custom illustration cost in Australia?
Custom illustration pricing in Australia varies based on complexity, usage rights, and the number of pieces required. A single illustration for a gig poster or campaign hero typically starts from a few hundred dollars. Sets and ongoing retainers are priced based on scope. The best approach is to send a brief and get a real number rather than guessing from a rate card.What illustration styles are available?
Style adapts to the project — from clean and minimal to bold character-driven illustration. The approach is guided by your brand, your audience, and where the work will live. If you have references, bring them. If not, a clear brief is usually enough to establish the right direction.Can illustration be used for both print and digital?
Yes. All illustration is delivered in formats appropriate for each output — high-resolution files for print and optimised files for digital. Screen printing-ready artwork, embroidery-ready files, and assets built for DTG merch are available on request.How long does custom illustration take?
Turnaround depends on the complexity of the brief and the number of pieces required. Most projects move quickly once direction is confirmed. If you have a hard deadline, share it upfront — a realistic timeline is always better than a rushed result.Do you illustrate for music artists and bands as well as brands?
Yes. Mitch Chadban works across both commercial brand illustration and music illustration — gig posters, album artwork, merch graphics, and tour assets. The brief and process are the same regardless of whether the client is a band or a business.Can you match an existing brand style or illustration system?
Yes. If you have existing brand guidelines or an established illustration style, work can be extended to match it. If you're building from scratch, a new illustration style can be developed that complements your existing brand identity.Ready for custom illustration that's actually yours?
Send a brief — what it's for, where it will be used, and your deadline. Even rough ideas are fine to start with.Enquire about Illustration