Pricing and Packages
Pick the service you need. Get clear deliverables. Move fast.
Not sure what to choose? Request a quote, and I'll recommend the best-fit package based on your goal, timeline, and where you're at.
Illustration
Custom Illustration (Single Piece)
From $450 AUD
One custom illustration for web, socials, print, or product use.
Includes
- 1 concept direction
- 1 revision round
- Final files (PNG + SVG/PDF depending on style)
Best for: hero graphics, blog headers, campaign visuals
Illustration Pack (3–5 Pieces)
From $1,200 AUD
A set of illustrations designed to work together as a consistent system.
Includes
- Style alignment (so they match)
- 3–5 illustrations
- 2 revision rounds
- Export pack for web/social
Best for: landing pages, content series, brand visuals
Monthly Illustration Support
From $900 AUD / month
Ongoing illustration output with a simple monthly priority queue.
Includes
- Monthly planning
- Priority queue
- 2–6 illustrations/month depending on complexity
Design
Social Template Pack (Core 5)
$990 AUD
A template system that looks like you, not a generic Canva pack.
Includes
- 5 templates: value, carousel, proof, comparison, offer
- Typography + spacing rules baked in
- Delivered in Canva (or Figma on request)
Best for: consistent posting without reinventing design weekly
Marketing Collateral Pack
From $1,500 AUD
Your core sales + marketing assets designed to convert.
Typical inclusions
- One-pager / capability statement
- Slide deck template
- Case study template
- Proposal template
Best for: service businesses + B2B teams selling higher-ticket offers
Landing Page Design (Conversion-first)
From $1,800 AUD
A landing page layout built for clarity, proof, and conversions.
Includes
- Wireframe + final design
- Mobile layout
- Dev handoff notes (or build option)
Best for: ads, lead magnets, service offers, launches
Monthly Design Support
From $1,200 AUD / month
Consistent design output without hiring in-house.
Includes
- Monthly priorities + delivery cadence
- Social + ad creative
- Collateral updates
- Brand consistency checks
Branding
Simple Logo (No Assets)
$400 AUD
A basic logo concept for quick use — no file suite or brand system.
Includes
- 1 concept
- 1 revision round
- 1 final logo file (PNG)
Does not include
- Logo variations (stacked/icon)
- Vector files (SVG/AI/EPS)
- Colour versions
- Guidelines or templates
Best for: early-stage projects that just need something simple
Logo Design (Professional Handover)
$1,200 AUD
A clean logo system that works across web, social, and print.
Includes
- 2–3 concepts
- 2 revision rounds
- Primary + stacked + icon
- Colour versions (full/black/white)
- Files: SVG, PNG, PDF (AI/EPS on request)
Best for: businesses that want credibility + correct files
Mini Brand System (Fast Consistency Upgrade)
$1,800 AUD
Stop looking random across socials, your site, and documents.
Includes
- Colour + typography system
- Spacing/layout rules
- Photo/style direction
- Mini brand guide (PDF)
- Starter templates (social or doc set)
Brand Refresh (Existing Brand, Improved)
From $2,500 AUD
Keep your brand recognisable — make it more premium and consistent.
Includes
- Refined palette + typography
- Updated logo usage (if needed)
- Refreshed templates
- Updated guidelines
Full Brand Identity (Strategy + System)
From $5,000 AUD
For rebrands or brands scaling into bigger markets.
Includes
- Discovery + direction
- Identity system (logo, colour, typography, visuals)
- Guidelines
- Rollout templates (social + deck + docs)
Marketing
Growth Plan (90-day)
$990 AUD
A focused plan: what to do next and what to ignore.
Includes
- 60–90 min working session
- Channel + funnel review
- 90-day roadmap (weekly actions)
- KPI scoreboard
Messaging Workshop (Positioning → Ads That Convert)
$1,490 AUD
Fix the "targeting is fine but ads aren't converting" problem.
Includes
- ICP + category clarity
- Differentiators + proof points
- Messaging framework (hooks, angles, value props)
- Ad angle pack (10–15 angles)
- Landing page hero copy outline
Funnel Mapping (Traffic → Leads → Demos)
$790 AUD
Find the bottleneck that's costing you leads and booked meetings.
Includes
- Funnel review + leak analysis
- Benchmark comparison
- Priority fixes list
- Quick conversion wins
Monthly Marketing Support
From $1,500 AUD / month
Execution support tied to pipeline outcomes.
Includes
- Monthly planning
- Campaign builds
- Reporting focused on leads + conversion
- Creative/copy coordination (as needed)
SEO
Technical SEO Audit (Plain English)
$790 AUD
Speed, indexing, duplication, site health — the stuff that blocks rankings.
Includes
- Search Console + crawl review
- Core Web Vitals priorities
- Indexation + canonical checks
- Dev-ready action plan
SEO + AEO Audit (Search + AI Answers)
$1,290 AUD
Make your site easier to rank and easier to be cited in AI answers.
Includes
- Technical + structure review
- Extractable content fixes (summaries/FAQs/tables)
- E-E-A-T/proof gaps
- 30/60/90 rollout plan
Does not include
- Content writing or page builds
- Ongoing monitoring or implementation
Best for: sites already getting traffic that want to appear in AI answer engines
Buyer-Intent SEO Build (Money Pages)
From $2,500 AUD
Build the pages that drive enquiries: comparisons, alternatives, services, integrations.
Includes
- Buyer-intent keyword map
- Page briefs + internal link plan
- On-page SEO
- Publishing support (optional)
Monthly SEO Support
From $1,500 AUD / month
Compounding growth from search tied to leads, not vanity traffic.
Includes
- Content roadmap + briefs
- On-page improvements
- Internal linking
- Technical hygiene checks
- Conversion-focused reporting
Not sure what to choose?
- Want to look consistent fast? → Mini Brand System
- Need social content that looks premium? → Social Template Pack
- Ads getting clicks but no leads? → Messaging Workshop
- Traffic but no demos? → Funnel Mapping
- Site not ranking? → Technical SEO Audit
- Want search + AI answer visibility? → SEO + AEO Audit
- Need ongoing output across design, marketing, or SEO? → Monthly retainer — ask me about a hybrid package
FAQ: Pricing and Packages
How do I know which service I need?
Tell me your goal (more leads, more demos, better brand consistency, better rankings) and your timeline. I'll recommend the best starting package and what to do next.
Do you do custom quotes?
Yes. Anything marked "From" depends on scope and how many assets or pages you need.
What's the difference between the $400 logo and the $1,200 logo?
The $400 Simple Logo is one concept with a single PNG file and no system. The $1,200 Logo Design includes multiple concepts, revisions, logo variations, and a professional file handover including SVG and PDF.
Can I still use Canva after you build templates?
Yes — that's the point. Templates and rules give you speed without your brand drifting.
Do you offer monthly retainers?
Yes — for design, marketing, SEO, or a hybrid mix. If you need consistent output, monthly support is usually the most cost-effective way to work together.
How fast can you start?
Usually within a week depending on workload. If you have a deadline, include it when you request a quote.
What do you need from me to begin?
A link to your site, your socials if relevant, examples you like, and a short note on your target customer and what success looks like.