The Star Hotel
Creative direction and illustration for a series of posters created for Newcastle’s The Star Hotel, designed to capture the venue’s lounge-like atmosphere and the eclectic, playful energy of its jazz events.
The Star Hotel project centred on a poster series developed to promote jazz events at the venue. The creative approach balanced atmosphere and energy, aiming to reflect both the relaxed lounge feel of the space and the expressive, eclectic nature of the music itself.
The visual direction leaned into illustration and bold composition to create posters that felt distinct, characterful, and tied to the identity of the events rather than reading like generic venue promo material.
The result was a set of hospitality-focused promotional pieces designed to feel lively, memorable, and visually at home within Newcastle’s local music scene.