Freelance Brand Designer & Logo Design — Australia

Mitch Chadban is a freelance brand designer based in Newcastle, Australia, with 12 years of experience and over 500 clients served. He specialises in logo design, brand identity systems, and visual strategy for small-to-mid-sized businesses. With a background spanning design, marketing, and SEO, every brand identity I build is designed to look sharp and perform — not just aesthetically, but commercially.

Whether you're launching something new, outgrowing your current look, or cleaning up a brand that's gone inconsistent across channels, I build identity systems that are clean, considered, and actually usable.

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12 years experience · 500+ clients · Sydney-based · Works with businesses across Australia

Brand Design Services

Here's what I actually do, and what you get from each service.

Logo Design — For Brands That Want to Look Legitimate

A good logo is simple enough to remember, distinctive enough to stand out, and flexible enough to work everywhere — website, socials, merch, favicon, email signature. Most logos I see are either too generic or too clever. Good logo design is neither.

Includes:

Multiple logo concepts with clear reasoning behind each direction
Responsive logo suite — primary lockup, icon version, wordmark
Colour variations — full colour, reversed, monochrome
Final export pack — SVG, PDF, PNG, JPG, print-ready and web-ready

Brand Identity — The Full Visual System

This is where you go from "a logo" to "a brand." A brand identity system means your website, your socials, your proposals, and your packaging all look like they belong to the same business. Most small businesses skip this and spend years reinventing the wheel every time they make something new.

Includes:

Logo design (as above)
Colour palette with primary, secondary, and neutral values
Typography system — heading and body font pairings with usage rules
Visual style direction — imagery, layout, graphic elements, illustrations
Brand guidelines document — so the brand stays consistent without you

Brand Refresh / Rebrand — Keep What Works, Fix What Doesn't

Not every brand needs a full reinvention. Sometimes the positioning is solid but the visual execution is letting it down — the logo looks dated, the fonts are inconsistent, the colours are all over the place. A refresh updates the look without throwing away brand equity.

Includes:

Visual audit — what's working, what's not, and why
Updated logo + full identity system
Rollout-ready asset pack
Guidance on applying it across your key touchpoints

Brand Assets — The Stuff You Actually Use Every Day

Once the identity is locked in, I can build out the recurring assets that make your marketing easier — so you're not starting from scratch every time you need a social post or a pitch deck.

Includes (mix and match based on your needs):

Social media templates — sized and ready for your platforms
Pitch deck / proposal design
Business cards and stationery
Website design direction, or handoff to your developer

Who This Is For

Over 12 years and 500+ clients, I've worked best with founders, growing businesses, and operators who want branding that's modern, clean, and built to be used — not framed on a wall.

Founders launching a new business who want to start with a strong visual foundation
Established businesses that have outgrown their current brand and need a professional upgrade
Anyone whose branding is inconsistent across channels and needs a system to fix it
Businesses who want a designer, not a template — and understand the difference

If you want a logo built in Canva with stock icons and three font weights… I'm probably not the right fit. If you want something built properly from the ground up, keep reading.

The Process — Simple, No Drama

Every project follows the same five steps. No surprises, no scope creep, no endless revision loops.

Step 1 — Discovery

We align on what you do, who you're for, what you're competing against, and the visual direction you want to move toward. This is where the strategic work happens before a single pixel is touched.

Step 2 — Direction

I share a design direction — style references, mood, rationale — so we're aiming at the same target before concepts are developed. This eliminates the "not quite what I had in mind" problem.

Step 3 — Concepts

You receive initial logo and identity concepts with clear reasoning behind each. Not an overwhelming spread of options — enough to explore direction without drowning in decisions.

Step 4 — Refinement

We refine the strongest direction until it feels right, works everywhere, and you're confident in it.

Step 5 — Delivery

You receive a complete, organised file package — all formats, all variations — plus brand guidelines so the brand stays consistent long after the project ends.

What You'll Walk Away With

A logo you're proud to put on your website, your packaging, and your pitch deck
A visual identity that looks consistent everywhere it appears
A brand guidelines document that means anyone working on your brand knows exactly what to do
A file pack that actually works — proper formats for web, print, and everything in between
A brand system you can keep building on as the business grows

Branding Packages

Three clear options depending on where you're starting from and what you need.

Option A — Logo Essentials

For new businesses or anyone who needs a strong, professional logo to get started.

Logo concepts and refinement
Final logo suite — primary, icon, wordmark versions
Full export pack for web and print

Option B — Brand Identity System (Most Popular)

The full system, for brands that want consistency across everything they put out.

Logo design (as per Option A)
Colour palette, typography, and visual style direction
Brand guidelines document
Core template (social or document)

Option C — Rebrand / Refresh

For established businesses that need a professional upgrade without starting from scratch.

Visual audit and strategic direction
Updated logo and full identity system
Rollout assets and application guidance

Not sure which fits? Tell me what you do and where the brand lives — I'll recommend the right starting point.

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Frequently Asked Questions

How much does logo design cost in Australia?

Logo design in Australia typically ranges from a few hundred dollars for a basic freelance execution through to several thousand for a full identity system from a boutique agency. The right investment depends on what you need — a standalone logo, a complete brand identity, or a rebrand. I offer clear packages across all three. Get in touch and I'll recommend the right approach for your budget and goals.

What's the difference between a logo and a brand identity?

A logo is a single mark — the icon, wordmark, or combination that represents your business visually. A brand identity is the full system built around it: colour palette, typography, visual style rules, and usage guidelines. A logo without an identity system is like a cover without a book — it looks fine in isolation but falls apart the moment you try to apply it consistently across channels.

Should I hire a freelance designer or a branding agency?

For most small-to-mid-sized businesses, a freelance specialist with real experience offers better value and more direct communication than a full-service agency. With 12 years in the industry and 500+ clients, I've handled everything from startup launches to full rebrands for established businesses — you're working directly with the person doing the design work, not a project manager passing briefs between teams. Agencies make more sense at enterprise scale. For a founder or growing business, a specialist freelancer is usually the smarter choice.

Do you work with businesses outside Sydney?

Yes. Most branding projects run entirely remotely — discovery calls, concept presentations, and feedback all happen online. I work with businesses across Australia and take on select international projects where the fit is right.

How long does a branding project take?

Most projects run between 2 and 6 weeks depending on scope and how quickly feedback rounds move. Logo-only projects tend to be faster. Full identity systems with multiple rounds of refinement typically sit in the 4–6 week range. I'll give you a clear timeline at the start of the project.

How many logo concepts will I see?

Enough to explore direction — not so many that the decision becomes paralysing. The goal is fast clarity over endless options. Each concept comes with reasoning so you're evaluating ideas, not just aesthetics.

What files will I receive at the end?

All formats you'll actually need: SVG and PDF for print and scalable use, PNG and JPG for digital and web. You'll also receive all colour variations — full colour, reversed, and monochrome — plus the brand guidelines document if that's part of your package.

Ready to build a brand that works as hard as your business does?

12 years. 500+ clients. No Canva templates. Send an enquiry and I'll come back with next steps and a recommended approach — no obligation, no hard sell.

Enquire about Branding