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Melbourne City Cider


Melbourne City Cider came to me looking to design a label for the cider release. The brief was to design something that would be striking to young upper-class business people of Melbourne, with a refined colour scheme that wasn't hard on the eye.

The decisions were to use a soft green which is reminiscent of the apples used to make the cider, with a contrasting brown colour which was picked due to is close resemblance of the colours bronze and gold. To really hit home the elite nature of this product.

MITCH CHADBAN